About The Founder
Hey, I 'm Michael Ruiz!
I have been in the business marketing industry for over 12 years. I've worked as a marketing strategist and consultant for big companies where I managed very large budgets and helped grow a broad spectrum of client businesses with various different product types. I also have many different successful online businesses.
8 years ago I founded Etsy Shop Builder and dedicated my life to helping people find business success using Etsy. Whether you're a beginner or a seasoned handmade seller, I know exactly what next steps you specifically need to take in order to guarantee you achieve your specific goals.
Etsy sellers come to me when they want the best personal Etsy coach and consultant to ensure they grow fast and effectively. They also continue to use all my world-class Etsy programs and courses to get the proven strategies and processes they need to truly take their handmade Etsy business to the moon and beyond.
- Credibility: Over 12+ Years Of Real Experience And Expertise
- Authority: #1 Etsy Business Marketing Consultant In The World
- Benefit: Giving You Incredible Results In The Fastest & Easiest Way
- Credibility: Over 12+ Years Of Real Experience And Expertise
- Authority: #1 Etsy Business Marketing Consultant In The World
- Benefit: Giving You Incredible Results In The Fastest & Easiest Way
CLIENT TESTIMONIALS
What Sellers are saying about Me
"The best business coach for Etsy sellers for sure..."
"Michael's courses have introduced me to a whole new world of business on Etsy that is clearly effective and works! I couldn't be more happy with everything that I've learned and all of the sales I'm now getting. If another seller ever tells me that they are struggling to grow their Etsy business I immediately refer them to Etsy Shop Builder."
- Victoria R.
"I am so glad that I tried this before giving up..."
"I was almost at the point of giving up on Etsy until a close friend convinced me to learn from Etsy Shop Builder. After taking the leap of faith and purchasing one of Michael's courses, I ended up making just over $4,000 in just 2 weeks from just implementing what i was learning in the course step by step. I was so blown away."
- Jeff B.
"...my dreams have become a reality..."
"I started using the Etsy Shop Builder courses about a year and a half ago and I'm seriously so glad that I did. From then to now I have made $142, 576! I recommend Michael religiously to anyone that is struggling or isn't making the money that they truly deserve. My shop was doing about $50K a year and this finally got me to six-figures."
- Desiree E.
"The best business coach for Etsy sellers for sure..."
"Michael's courses have introduced me to a whole new world of business on Etsy that is clearly effective and works! I couldn't be more happy with everything that I've learned and all of the sales I'm now getting. If another seller ever tells me that they are struggling to grow their Etsy business I immediately refer them to Etsy Shop Builder."
- Victoria R.
"I am so glad that I tried this before giving up..."
"I was almost at the point of giving up on Etsy until a close friend convinced me to learn from Etsy Shop Builder. After taking the leap of faith and purchasing one of Michael's courses, I ended up making just over $4,000 in just 2 weeks from just implementing what i was learning in the course step by step. I was so blown away."
- Jeff B.
"...my dreams have become a reality..."
"I started using the Etsy Shop Builder courses about a year and a half ago and I'm seriously so glad that I did. From then to now I have made $142, 576! I recommend Michael religiously to anyone that is struggling or isn't making the money that they truly deserve. My shop was doing about $50K a year and this finally got me to six-figures."
- Desiree E.
"...hands down the best courses I've ever taken..."
"Michael is the real deal when it comes to growing your Etsy shop and business. I've taken other courses that seemed to be basic and common sense stuff that doesn't help at all, but I have to get admit, getting these Etsy Shop Builder courses have easily been the best investment I have ever made in my business and in myself."
- Natascha S.
"...my family finally takes my business seriously..."
"I've made 26 new sales on Etsy in the last 9 days which is HUGE considering I've only been making about a sale a month. These courses are so helpful and as long as you just follow and do each step as it says then it's basically impossible to fail. Thank you so much for helping me finally get my handmade business off of the ground Michael!"
- Monica G.
"...this has been the best year of my entire life!"
"Michael, I can't tell you enough how much I appreciate all that you are doing for me. I am totally amazed at all the new things that I am learning. This is so much fun! I just wish that everybody that is struggling would take advantage of your trainings and courses because it's obvious that they work. They really don't know what they are missing."
- Mary K.
"...hands down the best courses I've ever taken..."
"Michael is the real deal when it comes to growing your Etsy shop and business. I've taken other courses that seemed to be basic and common sense stuff that doesn't help at all, but I have to get admit, getting these Etsy Shop Builder courses have easily been the best investment I have ever made in my business and in myself."
- Natascha S.
"...my family finally takes my business seriously..."
"I've made 26 new sales on Etsy in the last 9 days which is HUGE considering I've only been making about a sale a month. These courses are so helpful and as long as you just follow and do each step as it says then it's basically impossible to fail. Thank you so much for helping me finally get my handmade business off of the ground Michael!"
- Monica G.
"...this has been the best year of my entire life!"
"Michael, I can't tell you enough how much I appreciate all that you are doing for me. I am totally amazed at all the new things that I am learning. This is so much fun! I just wish that everybody that is struggling would take advantage of your trainings and courses because it's obvious that they work. They really don't know what they are missing."
- Mary K.
© 2025 Etsy Shop Builder, Inc.